Introductory Videos in Communities
Videos are hard and expensive to do well (this video cost around $4k and hours of effort).
I know a dozen or so communities that have created introductory videos. None of them are any good. On a few occasions, I’ve had access to the viewing data, almost nobody makes it halfway through the video.
Generally speaking, people don’t want to stop what they’re doing for a few minutes to watch a video to get started.
If your platform is so complicated you need a detailed video to explain it, you probably need a different platform.
The better use of videos are:
- A video library of best speeches/talks on the topic gathered by members.
- Detailed breakdowns of a particular case study.
- Testimonials from members and staff showing appreciation to the community.
- A welcome introduction from the new community manager or the community team.
In short, don’t do introductory videos.