What To Look For In Initial Research

August 7, 2017 Comments Off on What To Look For In Initial Research

Don’t confuse opinions with passions.

I’m combing through survey data of 5000+ members a prospective client has sent through.

We’ve done this hundreds of times and keep seeing the same mistake.

If you build a community concept (or action plan) around survey data, you’re building a plan based upon your audience’s opinions on an issue, not their passion for the issue.

Opinions aren’t worth much. We all have opinions on climate change, refugees, politics. But we don’t act on opinions, we act on passions (emotions).

Survey data has its uses, but in person interviews reign supreme. You need to know the identity of your members (who do they think they are? what group do they think they belong to?) You need to pick up what they’re passionate about. Survey data can’t tell you this because people struggle to articulate what they’re passionate about.

You have to do regular real-time (ideally in-person) interviews with members. It’s only here you can pick up on passions. When people describe an issue, do they seem bored or do they start speaking passionately? Does their tone of voice go up, do they talk faster, does their body language shift?

These tiny, insignificant details reveal what members really care about. And it’s these topics that people will participate in a community for.

Comment on this post at FeverBee Experts

©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $0.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.