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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington
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Founder of FeverBee
My boss at the United Nations used a neat rhetoric trick.
Instead of saying "you" for anything negative. She would use "we".
"we need to do a better job of tracking our community metrics"
By using the in-group referential, the recipient doesn't have to be defensive.
They can tell themselves they're going to try harder to support that group.
It's an easier conversation to have with any member of a community too.
