The In-Group Referential

December 26, 2014Comments Off on The In-Group Referential

My boss at the United Nations used a neat rhetoric trick. 

Instead of saying "you" for anything negative. She would use "we". 

"we need to do a better job of tracking our community metrics" 

By using the in-group referential, the recipient doesn't have to be defensive.

They can tell themselves they're going to try harder to support that group. 

It's an easier conversation to have with any member of a community too.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.