You have thousands, maybe even millions, of members who haven’t visited your community in years.
It’s a good idea to find out why not.
HealthUnlocked has a very simple survey here you can adapt.
(click here if the image doesn’t load)
It’s personal, it’s really quick, and it fills in the most likely responses for me.
The options reflect the most common reasons I’ve seen over the years for people drifting away too. i.e.
- I’ve forgotten about [community].
- I couldn’t find what I needed.
- I found what I needed, no need to return.
- I have been using [community], I just don’t log in to my account.
- I haven’t had time.
- Other (please specify).
You can adapt this pretty quickly for your community and the data you collect should prove invaluable.