In It Together

January 24, 2009Comments Off on In It Together

You want to create an in it together feeling.

Five people in an elevator are strangers, until it breaks. Then they’re in it together. They have:

  • A common boundary: Elevator walls/doors.
  • Insiders: Others in the elevator
  • Outsiders: People not trapped in the elevator. 
  • A common purpose: To get out. 
  • Shared Experiences: The experience of being trapped.
  • Time to interact: Minutes, hours, days…
  • Motivation to interact: Talk or be bored/lonely/scared. 
  • Common emotions: Frustration/boredom/anger/fear  

Good experiences work too. Five strangers in a restaurant might spot a celebrity, now they’re in it together. You might bet on a winning horse and feel connected to the five others that also won. You might be on the dance floor with strangers, in it together.

Is your community a list of members and debates? Or is your community in it together.

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