Direct Impacts and Search

October 2, 2016 Comments Off on Direct Impacts and Search

Our visitor numbers have risen by about 25% in the last month.

This wasn’t too much of a surprise. We hired an SEO consultant last month to analyze and fix some tech issues. Most were relatively minor, but the combined impact is satisfying. The cost was low and the value was high.

If 70% of your traffic comes via search (as it does for most communities), what would a 20% increase in search traffic mean to you? What happens if you can increase your visitor numbers by 14% in a month? That’s 14% more value.

Too often we engage in endless rounds of yak-shaving activities when there are simpler solutions to achieving our goals.If you want more newcomers, improve your search ranking. Skip the referral scheme, competitions, and adword campaigns for now.

If you want more activity, focus on your most successful activities. If you don’t have any, find out what people like to do and test those activities.

If you want more value, find more ways people can add value. Members don’t just buy from you, they can help you recruit staff, create better product knowledge, promote you to friends (if you provide an incentive).

Tackle the biggest wins first.

Comment on this post at FeverBee Experts

©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select