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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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You’re Being Ignored

Richard Millington
Richard Millington

Founder of FeverBee

Ever noticed members seem surprised by a change you’ve announced several times already?

That’s because they read far less of your content than you imagine.

They clicked through the emails and on-site announcements.

A handy rule of thumb is to assume about 20% of your members read 20% of the content you send to them.

So target the members who care and reduce your message down to the core points.

The longer and more frequent your messages are, the fewer people will read them.

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