Two groups, which would you most like to join?
“Join the largest group of design engineers on the web. We have 60,000 members from around the world”
“Join the most exclusive group of design engineers on the web. We only accept 365 members per year, 1 per day”
We spend so much time talking about how many people are participating in our community, attending our events, or joining our webinars without realizing that size isn’t very motivating.
Would you rather stand in a big crowd or be part of a smaller, exclusive, group?
Being small can be a powerful asset too. ‘Who?’ is a more important question than ‘how many?’