Hierarchy Of Communication

November 15, 2010Comments Off on Hierarchy Of Communication

Not all types of communications are equal. When you meet someone in person you form a deeper relationship with them than thousands of online interactions.

We’re increasingly seeing a hierarchy of contact. At the lowest levels members talk via contributing content which others read. It’s slow, thoughtful and not interactive.

At the higher levels are immediate response, real-time communication and stronger context (i.e. talking by IM is stronger than chat-rooms – you had to add that person to your instant messenger).

  1. Members communicate in person.
  2. Members communicate by phone.
  3. Members communicate by voice-chat.
  4. Members communicate in IM/SMS.
  5. Members communicate in chat-rooms.
  6. Members communicate by social networks.
  7. Members communicate by forums.
  8. Members communicate via Twitter.
  9. Members communicate by blog posts/videos/UGC.

You do well when you try to get members communicating at the higher levels. Members form closer bonds and participation increases.

Sadly, most communities limit themselves to forums, social networks and chat rooms. That’s a pity.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.