If you’re trying to reach someone important, it might help to create a welcoming page just for them. Roll out the red carpet. You can fill it with references to previous conversations or articles they have written, links to the most important information they need and you can write it in a tone and style you know they will prefer.
Whether you’re trying to convince a key influencer to join your community, a journalist to write about your company or someone to hire you, there is no reason why you can’t do this. It’s all free.
Research your prospect, create the page, and hyperlink the link on the e-mail or press release back to the page just for them.
Even better, you can track if they visit the page and how/if they progress through your website. I’m willing to bet that the extra effort will pay off.