Measure Whether Your Community Is A Habit

August 23, 2016 Comments Off on Measure Whether Your Community Is A Habit

You can easily measure whether your community is a habit. Divide the average daily active users (DUAs) over the month by the monthly active users (MUAs) and multiply by 30 days (or 30.42).

For example, if you have 100 daily active users and 1000 monthly average users, your active members visit on average 3 days per month. 3 days per month isn’t terrible, but you would be hard pressed to say the community had become a habit for most members.

The most successful communities, apps, and websites become part of our personal or work habits. We visit them every day to see who or what is new. If we don’t visit, we worry that we might be missing out.

Of course, this stickiness metric could rise while the overall number of members falls (lower growth, losing the less interested members). Which isn’t so great. So this data alone isn’t useful. To avoid the broken thermostat problem we need to turn this data into something actionable.

Two useful ways to use this data.

1) As an overall health indicator. If this figure begins to rise, keep doing what you’re doing. If it begins to fall, stop and drill deeper into lower metrics to identify the problem. You want to discover if your triggers are the problem, if motivation is the problem, the platform is the problem or the reward is the problem.

2) To track specific interventions. If you’ve recently changed your strategy, this will be a great indicator of whether that strategy is successful. This tells you whether the new types of discussions you’re posting, events you’re creating, or content you’re writing (which seems popular) is changing habits. Very often the things that are popular don’t change habits.

There are plenty more complicated (and important) metrics out there. Fortunately, this one is easy to track and reveals an important piece of the puzzle.

Comment on this post at FeverBee Experts

©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.