Tackle The Big Problems

May 27, 2011Comments Off on Tackle The Big Problems

Some clients have a big problem they try to work around.

They might be stuck with the wrong platform, lack resources for a full-time community manager or have limited support from within the organization.

These aren't just big problems, they're show-stoppers. Your job isn't to continue working without the resources you need, your job is to get the resources you need. Community development requires as much internal persuasion as external facilitation. 

Don't begin the external work until you have the internal resources you need.

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