Freedom of expression leads to greater
community identification.
If you restrict what members can say in the community, it hurts. Members
identify less with the community. Identification with the community is an
antecedent of purchase behaviour.
Therefore, by restricting what members can say in the community,
you’re directly reducing the value of the community.
This is an important argument for community professionals to make.
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We’re now accepting applications for our Professional
Community Management course (Sept 30 – Nov 8). This is an online course that will teach you
how to apply proven, reliable, science to build bigger, better, and more active
communities. If you want to learn more, click here.
