Focus On Your Mission Not Your Company

February 1, 2010Comments Off on Focus On Your Mission Not Your Company

Yesterday’s post got some good rebuttals. Chiefly, if you create a Facebook group around a cause a lot of people want to join – you will end up with a community of people that only joined because they liked the cause.

Many people see high volume groups with low activity rates and make the wrong assumption: they ‘don’t work’ and ‘yield low volume members’. I think it proves that there are thousands of causes people care about and want to join, but the people managing these groups do a terrible job of getting people engaged.

This would make sense wouldn’t it? If community management is an art form that requires skill and experience, we should expect to see hundreds of thousands of inactive groups. Which is exactly what we do see. Don’t blame the platform, blame the manager.

Yesterday’s post wasn’t to argue for Facebook groups or the specific language of ‘I bet I can find…’ as the name of the group. The point is much simpler. Instead of creating an online community for your company, create a community for causes people care about. Give people a mission to believe in, not a company to admire. It’s far easier to attract people to a cause than a company.

Keeping these members engaged is where community managers earn their keep.

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select