Find Examples First

August 19, 2011Comments Off

You might think when an organization is about to launch a community they would dig up lots of examples of successful communities first.

You might think they would use those examples to guide them on the choice of platform, the type of content to create, approaches to stimulate discussions and how to interact with members. 

You might think the brand would thoroughly research their ecosystem, profile their potential members and try to figure out if the community is feasible before launching it.

You would be wrong. 

Few brands research communities before they launch their own. They ignore proven successful tactics and repeat the most common mistakes. 

The kicker is, with just a few hours research, it's all preventable. 

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