Imagine you received a letter today which revealed your face had been selected at random to be featured on a billboard everyone in the local community would see every day.
How would that make you feel?
If you’re like most people, the answer is probably a little uneasy.
You might have questions like….Do I want that attention? Will my photo look good compared with others? How long will it be there for? Do I get any say in this?
This is also true online. Random featuring a selection of members on your homepage feels like a good idea…until you stop to think about how members might actually feel about it.
This idea that everyone wants more attention, regardless of the type of attention, is plain wrong. The nuances of attention matter. Featuring members at random doesn’t make anyone feel better (and can cause plenty of problems).
Featuring members because of their achievements, those with a long track record of participating in the community, and those who have opted in – that’s a different matter.