Ask For The Minimum To Get The Maximum

February 3, 2009Comments Off on Ask For The Minimum To Get The Maximum

A highlight from Jeff Jarvis:

“Explosive web companies—Skype, eBay, craigslist, Facebook, Amazon, YouTube, Twitter, Flickr, and Google itself—don’t charge users as much as the market will bear. They charge as little as they can bear. That is how they maximize growth and value for everyone in the network.”

Lets adapt this for communities. 

If your business is building a community, ask as little from each member as you can. 

Collect as little data as possible, send as few promotional messages as you can (preferably none) and reduce actions that don't add value for members to an absolute minimum. Resist every urge to send selfish-minded e-mails to your more active members.

Ask each member to give the minimum you can afford, and you'll get the maximum from your entire community.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.