Document How Every Page Is Used

October 27, 2016 Comments Off on Document How Every Page Is Used

Most communities have far too many pages.

This is bad for the user experience (and bad for SEO).

Take a few minutes during lunch to pick a random page and analyze who is using it and why.

You can do this through your own metrics and augment that data with a survey (either as a pop-up request) or a simple link.

In your data look at:

  • Where did people arrive from?
  • Where did people go next?
  • How long did they spend on the page?
  • Where do they click on the page?
  • What is the value of the page?

In your survey ask what people want on the page and how it can be improved.

You will often discover:

1) You have a niche group of people who want something specific. This might be a unique group of people you can target through unique content, SEO, events, expert webinars etc…

2) You can either improve this page or deliver the information in a better format. Once you know exactly what people want, you can improve the page. It might work better as information in the onboarding of members, as a specific downloadable resource, or simply to prioritize the information better on the page itself.

3) You can close the page down. Often the page might not deliver enough value and you can remove it entirely.

Try this for one obscure page and test your results. The information might create unique opportunities.

Comment on this post at FeverBee Experts

©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select