Create An Easy Reason To Take A Small Step

February 4, 2009Comments Off

Make it easy for members to take the first step into your community.

Jon goes go door to door inviting members of a disadvantaged area to a meeting designed to resolve local problems. It never works. People hate to be interrupted (especially at the door), and the meeting isn’t convenient. You have to work up to meetings.

Instead, Jon should slip a handwritten note into every post box asking them to highlight the problems they want fixed in their area. They can text, e-mail or call him at their convenience.

This makes getting involved easy.

You don’t have to spend 10 minutes talking to Jon during dinner now (sorry Jon). You can send a quick txt or e-mail. Better still, once you submit your idea, you feel ownership over it. You’ve made your first investment in the community. You’ve shown you care. Now Jon can connect you to others that care and you’re community has begun.

This ownership and investment matters a lot. It solicits involvement with a worthwhile reward. Whether you’re building a community online or offline, make it easy for members to take ownership of a tiny element, especially if it’s their own idea.

Comments Off

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
Expert $0.00 now.
Select
Growth Club $35.00 per Month.
Select
Enterprise $1,100.00 per Month.
Select