Don’t Waste Time Reactivating Long-Lost Members

July 8, 2015Comments Off on Don’t Waste Time Reactivating Long-Lost Members

I haven't seen too many examples where a community reactivated a double-digit % of their former members. 

Don't waste your time trying to reactivate former members. They've made the decision not to participate. It's far harder to change someone's mind than to persuade someone who hasn't made up their minds. Focus on the latter group. 

It's easier to attract new members than reactivate old members. 

Think about it yourself. How many communities did you return to after a long time away?

You can revive and revitalise an old community, but you won't do it with the old members. You're going to do it by taking whatever embers remain from the old community and creating something slightly different. 

Every second you spend trying to reactivate former members is time you can't spend keeping your existing members (or attracting new ones). Your former members are the hardest group to convert into active members.

 

Comment on this post at FeverBee Experts

©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select