Designing Messages To Be Remembered

August 17, 2015Comments Off on Designing Messages To Be Remembered

Begin with what people remember and work backwards. That’s the secret to designing messages people remember.

We spend a lot of time designing and optimizing shiny fact-distribution machines. These take our facts and deliver them to the right people at the right time in the right place. They might get attention, but they don’t get stored in memory.

Because we’re not good at remembering facts. We’re exposed to too many too often.

We need to begin with what we do remember and work backwards to design messages that fit within this syntax.

We remember the unexpected. We remember stories. We remember images.

Want someone to remember a rule? Tell a story about someone who didn’t and the damage it caused. Have a beginning, middle, an end.

Want someone to participate? Tell an unexpected story about someone who participated.

Confound expectations. Paint a mental picture for your audience. [tweet_dis]Turn incidents into short, memorable, stories that distribute a message.[/tweet_dis]

And if you can’t find any stories, images, or anything unexpected about your facts, perhaps it’s not really a new fact?

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select