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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Spend Less Time On Design, More Time On Spirit

Richard Millington
Richard Millington

Founder of FeverBee

A great community spirit can overcome a terrible community design.

A great community design can’t overcome a terrible community spirit.

When you’re planning your online community, spend the bulk of your time planning how you’re going to develop a great community spirit (not a great community website).

You get a great community spirit by doing things that bond a community. You need to give members real control over your community. Solicit personal contributions. Plan group events. Document the community history. Highlight in-jokes and milestone moments. Create content about the community.

The goal is to create a feeling (not a place) that your members are in it together. Nail this, and you’ve nailed the delicate art of creating a community.

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