Changing The Defaults To Change Behavior

Over a decade ago, I launched a short-lived community for community professionals (Commania).

I wanted people to upload photos of themselves so we could see who’s who.

One option would’ve been to relentlessly pester newcomers and offer rewards/points for completing profiles.

I figured this would’ve been more trouble than it was worth. So I took a different approach.

I set the default profile photo to a grinning pig (in hindsight, I might’ve used something else).

No-one wanted a grinning pig to appear next to their name when they posted a comment, so in the overwhelming majority of cases, people updated their profile photo.

In all the communities I’ve worked with since I don’t think I’ve ever had a photo upload rate as high as that community.

In short, there are many ways to change behavior if you’re bold, creative, and clever enough. Pestering and prodding members is the most common, but it’s neither the only (nor the best) option.

Comments Off
©2021 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $25.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.