Changing The Defaults To Change Behavior

November 10, 2020 ,,Comments Off on Changing The Defaults To Change Behavior

Over a decade ago, I launched a short-lived community for community professionals (Commania).

I wanted people to upload photos of themselves so we could see who’s who.

One option would’ve been to relentlessly pester newcomers and offer rewards/points for completing profiles.

I figured this would’ve been more trouble than it was worth. So I took a different approach.

I set the default profile photo to a grinning pig (in hindsight, I might’ve used something else).

No-one wanted a grinning pig to appear next to their name when they posted a comment, so in the overwhelming majority of cases, people updated their profile photo.

In all the communities I’ve worked with since I don’t think I’ve ever had a photo upload rate as high as that community.

In short, there are many ways to change behavior if you’re bold, creative, and clever enough. Pestering and prodding members is the most common, but it’s neither the only (nor the best) option.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select