Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Cut The Distractions

Richard Millington
Richard Millington

Founder of FeverBee

If your online community has accounts on dozens of social-media platforms, you have a lot of distractions.

Two brilliant non-profits, Amnesty International and Make Your Mark, are a great example of this mistake. They each have a dozen social media accounts but not one has a vibrant community.

If you don’t have a strong reason to register a MySpace account, don’t do it. Every new account must add something valuable that your community wants.

For example, if members of your community have a lot of pictures to share pictures, create a community Flickr account. But find someone to run it.

You will need someone that keeps people updated about new pictures
and picks out a selection of the best each week for the community to
see. Someone that stimulates discussions about pictures and will
happily put together a team of people to tag the pictures properly.

Otherwise, single-mindedly focus your efforts on developing a concentrated community.

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