Degree of Control
A great predictor of someone’s likelihood of taking action is their perceived ability to influence outcomes.
The more you can ensure they influence outcomes the more they participate.
The less control someone feels over the outcome, the less likely they are to act.
This is a problem when we’re attempting to motivate people to do what we want them to do. because it’s what we want them to do.
People take actions to satisfy a future emotional state.