Deep Linking The Community With The Company Website
Most company websites aren’t nearly as integrated with their community as they should be.
Too many have just a subdomain under a navigation tab where the community activity lives.
If you’re looking for a project which directly harnesses the full value of the community, better integration with the website is a good place to start.
There are more ways to integrate the community with your website, but the best will usually make it easier to find the community, easier to navigate the community, easier to ask a question in the community, find relevant information, and identify experts who can help visitors right now.