Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Your Community Of Friends

Picture of Richard Millington
Richard Millington

Founder of FeverBee

Here’s a challenge, start a community for your circle of friends. It’s harder than you think.

The point is to skip the difficulties of finding and persuading people to join. Instead focus on developing a community that adds something so valuable and relevant, that it becomes a major hub of news, information and gossip for your group. If you’re not in it, you’re not really a part of the group.

Organisations suffer from this problem. They have a big list of customers, a big list of incentives to offer, but they can make it valuable and relevant to keep members coming back.

So start a tiny community for your friends. You wont have trouble finding people and persuading them to join. Develop some content for the group, a forum, some questions to answer, pictures and maybe a challenge (how about a group holiday? Go further, ask questions, arrange events, have a news/gossip section. Push it as far as it can go.

You’ll be surprised at just how good (or bad) you are at this.

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