Here’s a challenge, start a community for your circle of friends. It’s harder than you think.
The point is to skip the difficulties of finding and persuading people to join. Instead focus on developing a community that adds something so valuable and relevant, that it becomes a major hub of news, information and gossip for your group. If you’re not in it, you’re not really a part of the group.
Organisations suffer from this problem. They have a big list of customers, a big list of incentives to offer, but they can make it valuable and relevant to keep members coming back.
So start a tiny community for your friends. You wont have trouble finding people and persuading them to join. Develop some content for the group, a forum, some questions to answer, pictures and maybe a challenge (how about a group holiday? Go further, ask questions, arrange events, have a news/gossip section. Push it as far as it can go.
You’ll be surprised at just how good (or bad) you are at this.
