It’s easy to get tangled up trying to create great content. You could spend most of your time doing it. But content isn’t as important to building an online community as we like to think.
Great content is a by-product of a good community. If you have a thriving community, the content should come easily.
You can write about what members are doing. You can write about upcoming events. You can cover the latest news about the community. You can round-up the week on the forum. You can launch initiatives and write about how they’re doing.
You should never be short of things to write about. If your content isn’t coming easily, you have more important things to worry about.