Learn Your Community Benchmarks (what does good look like?)
A great reason to buy my new book is to get access to community industry benchmarks.
One major difference between experienced community professionals and relative newcomers is their knowledge of benchmarks (or ratios).
If you know your benchmarks, you can tell if you’re above or below average. You know what’s realistic. You can set reasonable targets and achieve them.
Most importantly, you can avoid being held accountable to entirely unrealistic targets.
For example, if you have 1m customers, do you know how many people you should expect in your community?
If you have 100,000 registered members, how many should be active in your community this month?
If you have 50,000 questions each month, how many superusers should you have?
How long can you expect an average member to remain active in your community for?
Over the past decade, I’ve worked with over 300 organisations and analyzed many more. We’ve literally scraped data to identify what a good time to first response looks like, a good response rate looks like, how many accepted solutions you should expect.
If you needed another reason to buy my new book, getting access to the benchmarks makes it worthwhile.