Clarity – What’s A Community?

May 5, 2010Comments Off

Last week’s post generated considerable feedback. Here is some clarity:

Following

Community

Short-term Long-term
Quick growth Slow growth
Focus on growth Focus on engagement
Unlimited # members Limited # members
Limited interaction between members High interactions between members
Fixed strategy Emergent strategy
Easy Hard
Coca-Cola Innocent Drinks
Develop audiences for products Develops products for the audience
Homebase Wiggly Wigglers
Content about topic Content about community
Centralized control Share power with top members
Reactive to questions Stimulating discussions
Any products Sociable products
Audience wants info about products Audience wants info about each other
Build relationships with group as a single entity Build strong relationships with top members
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