Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Clarity – What’s A Community?

Richard Millington
Richard Millington

Founder of FeverBee

Last week’s post generated considerable feedback. Here is some clarity:



Quick growthSlow growth
Focus on growthFocus on engagement
Unlimited # membersLimited # members
Limited interaction between membersHigh interactions between members
Fixed strategyEmergent strategy
Coca-ColaInnocent Drinks
Develop audiences for productsDevelops products for the audience
HomebaseWiggly Wigglers
Content about topicContent about community
Centralized controlShare power with top members
Reactive to questionsStimulating discussions
Any productsSociable products
Audience wants info about productsAudience wants info about each other
Build relationships with group as a single entityBuild strong relationships with top members

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