Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Don’t Start Discussions Like This

Richard Millington
Richard Millington

Founder of FeverBee

This is an extreme version of how most brands go about starting discussions and increasing activity in their community.

Please don’t do anything like this:

Screen shot 2011-03-25 at 10.57.41

It’s far too corporate. Far too boring. Far too patronising. You should start a discussion in your online community as you would offline. Keep it short, keep it interesting and keep it honest.

This is what happens when you put someone from the marketing department in an online community.

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