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Bike Tyres And Building Online Communities

Richard Millington
Richard Millington

Founder of FeverBee

Like pumping up a bike tyre, you need to build pressure. You need a point where the messages you send out hit a wall and start bouncing back. You can’t do that if you target everybody.

Target single groups at a time, not the mass audience.

Segment the total audience you want into the smallest groups possible. Perhaps just 50 to 100 people. Invite them to join, cater to them and find a representative to continue growing the group.

Set a time-frame for how long you will spend on each group. If one group fails, try the next. It it succeeds, keep pushing it to get as many members as possible.

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