A Simple Tip To Getting Better Insights From Members
If you ask members if they want something, the answer will usually be ‘yes’.
Why would they say no? There’s no downside.
This is why the best questions also present a downside or, at least, a contrast.
For example, if you ask members if they want a private community, they will usually say yes. Privacy sounds good and there’s no downside.
But if you ask questions like:
- Would you like your posts to be read by 5 people you know and trust or 500 people who might be helped by your responses?
- Do you want this to be a small close-knit group of peers for intimate discussions or a larger group to build connections and gain diverse perspectives?
…you get more valuable results.
Likewise, if you ask members if you should add a new feature or category, they will usually say yes. Again, there’s no downside. But if you ask questions like:
- Approximately how many questions within [proposed category] have you had in the past month?
- How frequently have you needed to use [proposed feature] in the last month?
- Which topic do you feel isn’t properly addressed by our current categories today?
….again, you get more useful results.
Presenting an option without a downside isn’t research, it’s confirmation bias. Asking members to choose between competing priorities will yield far better outcomes.