A Simple Tip To Getting Better Insights From Members

If you ask members if they want something, the answer will usually be ‘yes’.

Why would they say no? There’s no downside.

This is why the best questions also present a downside or, at least, a contrast.

For example, if you ask members if they want a private community, they will usually say yes. Privacy sounds good and there’s no downside.

But if you ask questions like:

  • Would you like your posts to be read by 5 people you know and trust or 500 people who might be helped by your responses?
  • Do you want this to be a small close-knit group of peers for intimate discussions or a larger group to build connections and gain diverse perspectives?

…you get more valuable results.

Likewise, if you ask members if you should add a new feature or category, they will usually say yes. Again, there’s no downside. But if you ask questions like:

  • Approximately how many questions within [proposed category] have you had in the past month?
  • How frequently have you needed to use [proposed feature] in the last month?
  • Which topic do you feel isn’t properly addressed by our current categories today?

….again, you get more useful results.

Presenting an option without a downside isn’t research, it’s confirmation bias. Asking members to choose between competing priorities will yield far better outcomes.

Comments Off
©2021 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Community Accelerator (founding members) [monthly] $25.00 now.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select