Be The Result You Want To See

September 17, 2008Comments Off on Be The Result You Want To See

Buy what you sell. It’s advice from Zig Ziglar, and it’s well suited to building online communities.

If you’ve been hired to build a community of green shoppers, then you need to become a green shopper. If you’ve been hired to build a community for Virgin Atlantic travellers, you need to fly Virgin Atlantic.

It works, it really does. Less apathy, more passion, stronger connections.

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