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Founder of FeverBee
Buy what you sell. It’s advice from Zig Ziglar, and it’s well suited to building online communities.
If you’ve been hired to build a community of green shoppers, then you need to become a green shopper. If you’ve been hired to build a community for Virgin Atlantic travellers, you need to fly Virgin Atlantic.
It works, it really does. Less apathy, more passion, stronger connections.
