Be Focused When You Launch

August 11, 2009Comments Off on Be Focused When You Launch

Don’t target the entire audience you want to reach. By far, it’s easier to start a community with a precise target audience.

If you want to build an online community for teachers, target a very precise group of teachers first. Perhaps Maths teachers in California.

Facebook was supposed to be for Harvard college students. It outgrew that audience and expanded. Outgrowing your audience is the best way to grow.

Many communities launch with too broad a target audience. It’s impossible to build up any pressure. Your audience has less in common. If you fail with one slice of your total audience, you can target another, and another.

Wont this take longer? No. You will build a tighter community at high speed. Facebook certainly aren’t complaining.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select