Problem Resolution And Improving Life

January 9, 2014Comments Off on Problem Resolution And Improving Life

Martin Seligman noted that psychologists traditionally identify and resolve problems . Little thought was given to using psychological principles to improving the quality of life for regular people. 

Branded communities face the same problem. Too many are dedicated to resolving a clear product problem and too few to helping members beyond that. 

Most examples of branded communities are little more than customer support channels. People with problems will go there to get help with a faulty product. They ask a question, receive an answer, and leave. A tiny number of experts answer the overwhelming majority of questions. 

Members don't develop relationships with one another in these places. 

FitBit's new community (managed by course graduate and friend, Allison Leahy) does a great job here. It separates the help forums from the genuine community forums. 

You can get help with products if you like. But you can also share your story, fitness tips, or weight-loss advice. 

If you want to turn your customer support base into a community, you need a strong common interest. You need to create the community around the product and not about the product. What role does that product play in the customer's life?

Sometimes that involves creating a new area (e.g. the product is naturally social). For many of us, it will involve a new and refined community concept. 

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.