The Secret Of Awesome Content

August 5, 2009Comments Off on The Secret Of Awesome Content

In March 2003, I was hired by the VGA (Virtual Gamers Association) to write content for their site.

The first month was dull. I researched gaming-related news from across the web and compiled it into one place for readers. It was arduous, dull and time-consuming. Few people ever read the content. Nobody replied.

One night, short on content, I reported on a small competition held in one of the gaming centres. The next day, we had 12 comments from the participants. A week later I arranged an event, reported both before and after it, the comments began to flood in.

This content expanded into profiles of the winners, predictions about the results, analysis of the games. We had stumbled upon the secret code of online community content.

The best content for an online community is content about the online community.

Stop copying content from bigger or smaller news sites. Instead, write about what your members are doing. Do round-ups of what they’re doing. Try a gossip column about the community. Report on the rivalries, the top debates and make predictions for the future. And if your members aren’t doing much, initiate things for them to do.

Comments Off
©2022 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $25.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.