Most members don’t take action because they’re not aware of the initiative you launched.
Even if they visit the community, receive your emails, or get notifications, there’s a good chance they didn’t open, read, or remember the information.
One great way to tackle that is to make sure they can’t miss it.
This is what Facebook has done here:
You might not click the link, but it’s hard to not even see it.
Far too often we forget the link between what we’re planning to do and how we’re going to communicate what we do.