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Author: Richard Millington

Why Community Strategies Fail (And Three Steps To Fix It)

Most organisations are prioritising the wrong things in their communities because they have the wrong strategy. Here’s a simple three-step process for selecting the right programs

The Rise of Community Marketing

There is a shift to community marketing due to the declining effectiveness of traditional marketing efforts and changing audience behaviour.

You Don’t Need A Big Community ROI Figure, You Need a Legitimate Figure (Case Study)

You Don’t Need A Big Figure To Get Support, You Need a Legitimate Figure

How To Measure Your Community’s Value With The Community-Driven Impact Score

If you want to prove the value of your community, but have limited time, access to data, and no in-house data team, use the Community-Driven Impact Score

Stop With The Engagement Gimmicks (and solve the real Problem!)

Engagement gimmicks never solve the real problem. At best, they give you a blip of activity. To sustainably drive more engagement, you need to solve the real problem.

We’re Probably In A Community Recession

We’re probably in the middle of a community recession – this presents unique challenges and opportunities  

Benchmark Your Community: The Results Will Be Invaluable

If you want to make better decisions, create a better strategy, and track progress, benchmark your community against a comparable group of other communities.

Beyond Onboarding: How To Really Improve The Community Experience

Most onboarding fails due to clutter. Simplify navigation, remove noise, and focus on personal outreach, events, and digest emails for real impact.

Community Narcissism: Counter-Intuitive Truths About Enterprise Communities

Most community teams overestimate their importance. Members want quick answers, not deeper engagement. If your community isn’t thriving, it’s time to rethink your assumptions.

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