I’m not convinced there are enough content creators out there. To be honest, I’m rather dubious of any marketing strategy that relies upon people creating content for free. That takes an awful lot of will power. Why should they?
How many people do you know that have posted footage on YouTube? Or contribute to Wikipedia? Or any of the rapidly fragmenting wikis out there? What about Social networks, do many really contribute much, if anything, to their subscribed groups? Entered many UGC contests?
A couple of people perhaps? Out of how many?
We’re on course for a social-media correction. A correction where the potential of social media, our ambitions and needs of social media and the limited number of hobby-loving content creators/contributors take a shot of reality. At the moment, I suspect we’re asking a little too much of these passionate volunteers.