More Common Interests

February 17, 2009Comments Off on More Common Interests

You join a community because members are like you, in some way. They buy the same products, live in the same neighbourhood, work in the same industry, support the same teams. You have at least 1 common interest.

But what if you had 2 common interests, or 3?

If you sell gardening equipment nationwide, you might start a national gardening community. Why not build a Wisconsin gardening community? Or a gardening communities for people in their 20s? Why not a retired-gardener community? 

It’s easier to get 90% of Wisconsin gardeners to join a community than 1% of gardeners nationwide. It’s more fun too. Wisconsin gardeners will also be a closer, more focused and easier community to grow.

The beauty is you haven’t lost out on anything. You can start another community for gardeners in their 20s, or those who grow specific plants or even by the size of their gardens. There is no maximum on shared interest. The more people you target, the less connected they are.

If you’re struggling to build a community, add another common interest and focus your efforts.

Don't target eveyone relevant to you. Target eveyone relevant to them.

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