I was upgraded to first class once. It was on the way back Texas. A young girl’s tray table had broken and she wanted to stay sitting with the rest of the family on my row. So I was upgrade to the empty first class seat.
I hated it, and two people complained – I was wearing shorts and a t-shirt, and reading PCGamer Magazine.
I read today that most business-class only airlines struggle. I’m not sure that’s really surprising is it? Most business airlines fail because they don’t really understand their customers. They think their customers want star-studded treatment, and they’re absolutely right.
The problem is they want this star-studded treatment compared to someone else. They want to know that they’re getting something better than someone else, they want to see some getting the standard economy treatment.
If you take away the economy class, they have nothing to contrast their treatment against. Even worse, if you take away the economy class, all they can contrast themselves against is the first class, the really rich folk.
Has first and business class really ever been about comfort? This year my parents paid a lot of money to fly business class to Canada and back. The comfort is less than they have in their living room, and it lasted a less than half a day. I think just once, they wanted to be the people that the economy class want to be.