A Big Question To Ask Your Online Community

December 15, 2008Comments Off on A Big Question To Ask Your Online Community

You need to know why your members are participating in your online community.

They're participating because it benefits them, but you need to be more specific than that.

You need to know if it's because it makes them happy (control, be effective, learning) or for rewards (money, power, fame, belonging) or out of fear (stay employed, ego-involvement, crime…).

Ideally, new members should be asked whilst registering why they want to join your online community. But if it's it’s too late for that, you can ask 5 members a day by e-mail. Or you can ask the entire community at once with a blog post (quicker, but you'll get a worse response rate).

Identify similar motivations. You’re not going to get the same answer from everyone. Once you know why your members are participating, remind them every few months. Be specific about what members have learnt recently, or how much more well known they are now and how they've reduced their likelihood of being made redundant.

Your community should always help every member get where they want to be.

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.