We all know the magic of referrals.
Someone tells a friend about you, you contact the friend.
Usually this leads to a positive outcome for all.
We can apply a similar approach to growing a community.
Contact a few members, especially the more established ones, and ask if there is anyone else that they think should be in the community.
Let them pass across their e-mail address (or put you both in touch).
Then contact the person and reference the member who recommended them and why they thought s/he should join.
Or better, got your moderators/volunteers to do it.
Soon you have a very scalable model for growing a community.
On October 29th to 30th, the world's top 250 community professionals are going to SPRINT in San Francisco. Will you be one of them?