Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Problems vs. Inspiration

Richard Millington
Richard Millington

Founder of FeverBee

Many online communities are filled with frustration.

People have problems and go to the community to find answers. They begin in a state of frustration and hope the community alleviates that frustration.

All members see are problems.

What if they saw successes instead?

What if instead of seeing an endless list of problems which need to be solved they saw an endless list of member achievements?

What if instead of soliciting more problems we solicited more success stories and how those successes were achieved?

What would happen if we changed the very tone and nature of the community from ‘come here when you need an answer’ to ‘come here when you want to be inspired’.

You have an amazing opportunity, in the present time more than ever, to create a destination people want to visit as opposed to one they would rather not visit at all.

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