Some communities are harder to build than others. You can build a community for elite marketing bloggers easier than cops.
Cops are less familiar with online tools, harder to identify, less open to corporate approach and don’t see the need to be a member of your community.
Before you start a community project ask these 4 questions and score them each out of 5.
- Does your audience already talk to each other? (0 – 5)
- Can you easily identify and engage your audience in conversation (0 – 5)
- Does your audience want to be part of a community? (0 – 5)
- Is your audience familiar with online tools? (0 – 5)
Create a plan to tackle the low-scoring answers before you begin.
And if you’re quoting a rate for your work, use this score card to discuss and justify your fees.