4 Vital Community Difficulty Questions

March 5, 2009Comments Off on 4 Vital Community Difficulty Questions

Some communities are harder to build than others. You can build a community for elite marketing bloggers easier than cops.

Cops are less familiar with online tools, harder to identify, less open to corporate approach and don’t see the need to be a member of your community.

Before you start a community project ask these 4 questions and score them each out of 5.

  1. Does your audience already talk to each other? (0 – 5)
  2. Can you easily identify and engage your audience in conversation (0 – 5)
  3. Does your audience want to be part of a community? (0 – 5)
  4. Is your audience familiar with online tools? (0 – 5)

Create a plan to tackle the low-scoring answers before you begin.

And if you’re quoting a rate for your work, use this score card to discuss and justify your fees.

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