3 exciting changes to online communication

July 17, 2008Comments Off on 3 exciting changes to online communication

Global warming and rising oil prices means less people travel and meet in person. Developing technology and internet penetration means more people meet online. What does this mean for online marketing and engagement? I suspect it means three things.


    1) Real life meetings become the goal. Getting people in your strategy to meet with you and each other in person is the holy grail. It cements the relationship.


    2) Soft contacts are useful. We will interact with more people in less meaningful ways. These softer online contacts might be our future employers, employees, friends and lovers. It’s a sales funnel. Having lots of measurable soft contacts might be valuable (e.g. a PR account exec with lots of journalists as Facebook friends).


    3) Learning culture differences to the internet. Skype, webcam meetings and e-mail chat changes things. Everyone has different culture, and some of these cultures might be less inclined towards these technologies. Who is less comfortable talking online? Is their less trust in online meetings? Is making a deal online as acceptable to all as making one in person?

It’s exciting, many concepts old and stale (International Marketing 101) become new again. Less talk about the rise of mighty China and more talk about how they are using the internet, how they communicate online, what are the similarities and difference?

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select