We Ranked 23 Different Ways To Measure Community ROI

Over the past few years, we’ve used various methods to help clients establish the value of their community. 

Some are simplistic and easy to understand; others require complex methodology to give precise results. 

It depends highly on:

1. The community outcomes which matter most to you.
2. The data you have access to. 
3. The assumptions we make in the journey.  

However, some methods of measuring community ROI are more credible than others.

Today, I published a video ranking 23 ways of measuring community ROI.

The video covers when each approach makes sense and the pros and cons of each approach. 

We’ll tackle the different approaches for measuring:

• Call deflection.
• Retention
• Growth
• Sentiment
• And more…