A Chance To Win A $50 Gift Card

…is a total failure to understand what community is all about. It’s also likely to drive people away from performing the behavior. No-one earning an

The Overflow

Community newsletters are hard to get right. They often become an automated digest of irrelevant activity no-one is too interested in reading about. The newsletter

Make ‘Ask The Community’ The Default Option

Okta (a client) recently revamped their help and community experience. This is what it looked like before: [click for image] This is what it looks

An Email From The CEO

Ask your CEO (or her assistant) if she wouldn’t mind sending out a few personal emails to top community members as thanks for everything they’ve

Rearranging the Chairs

If you wanted more people to come to a meeting, rearranging the chairs or improving the snacks wouldn’t make much of a difference. The only

Community Development Decisions

We typically have three options for technical development of client projects. The first is hiring an implementation partner. These are firms with considerable experience doing

Using Videos in Communities

We don’t generally recommend using videos in the community. Especially not for introducing a community or explaining how it works. The data shows few people

Faking Members (Or Posts)

It’s not uncommon when launching a community to register fake members and initiate some activity between them. This can work, but it’s dishonest, you won’t

Why Did They Drift Away?

I like this question from the Okta community: Members drift away for all sorts of reasons. They change job, lose interest in the topic, have

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