Month: December 2018

In The Indispensable Community, we saw how brands like DocuSign, Quickbase, HP and many others have generated millions of dollars from their communities by asking

The people with the most seniority, expertise, and influence rarely participate in public communities. This isn’t a tactical problem, this is a strategic problem. These

David (below) notes Facebook has begun changing what notifications members see from your Facebook groups. Downside of building your community in someone else’s yard. Facebook

We’re usually invited to work on one of three types of community projects:

1) “We have a success and want to make it better”. This is usually when someone wants to overcome a specific challenge, develop a longer-term roadmap, or improve a particular area.

2) “We’re about to launch a community and want to get it right”. This is self-explanatory. Someone needs help to launch the community.

One way to reward people who create great videos, provide great advice, and offer referrals is to give them swag, freebies, and special treatment.

A better way is to help them be better at it.

This year, we had a client whose members frequently created videos involving the product.

In The Indispensable Community (and elsewhere), I shared how smart community professionals focus and measure the impact of their community. Impact can take many forms,

This is completely the wrong benchmark to use.

First, most people don’t delete their account when they stop participating. This means the older a community becomes, the worse this ratio becomes. It reflects community maturity as much as anything you can control.

Spend a moment to read this post (really do it). If you’re a community professional, you’re probably in the top 1% of people by technological

We tried a small experiment two months ago among 23 members of two superuser programs. One group of members received private, personal, rewards (notes of